Originally hired to create a new name, branding and advertising for two entities merging together, we broadened the parameters to look beyond promotion to see the impact of words and images on the whole child and family. Healing Young Minds and Hearts is the tagline that has been carried out visually throughout their advertising and collateral and even throughout their campus, with graphics that help therapists connect even better with their patients. The result is a change in the entire environment at the treatment centers, incorporating sights, sounds, light and even smells into the treatment process. Most importantly, families and patients are getting what they need from an industry that has been veiled in stigma: clarity.